(This is a mock brief and is not associated with or endorsed by TfL or related parties) TfL run the day-to-day operation of London’s public transport network and manage London’s main roads. According to TfL, London’s buses carry around 6.5m passengers a day. That’s more than the whole population of Scotland!
To raise awareness of TfL’s important and latest news, three posters were created – one to highlight the hopper fare, one of the new A/C units on the buses, and one to improve customer–driver relationships. Each poster is placed in bus stop poster displays or inside buses above the windows.