Baby food maker Little CHOMP wanted an attractive logo and packaging for its new line of products. The requirements were a dinosaur theme that was attractive to adults (the purchaser) and children (the end-user) and had the appearance of a child’s drawing.
Colour-coded labels and jars make Little CHOMP stand out and recognisable at all angles in the supermarkets. Playful dinosaur adorns the label with pre-historic icons such as ferns, ginkgo, and footprints. Dino eggs act as a backdrop for nutritional values.
The hand-drawn logo is just as playful, with the appearance of a dinosaur chomping at the brand name.
