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Table of contents:

1. Contact info

2. Bio

3. Book info

4. Images

5. Interview questions

6. Fact sheet

7. Press release


1. Contact info:

Name: Chris Newman


Phone: +4407707456945


Social media accounts:

Instagram – @newmany_    Facebook  – @itsnewmany


2. Bio:

Chris Newman, better known as Newmany, is a creative thinker from south-east London, UK. He was born and raised in Greenwich, before setting off for Cornwall to study BA creative advertising at Falmouth University . With a first-class honours degree under his belt, Newmany decided to use his skills to create helpful and meaningful content to raise awareness of, and tackle global issues that currently affect us and the world we inhabit.


3. Book info:

Title: The Perfectly Wonky Carrot

Author: Newmany

Publication date: 08/12/17

Available at: Amazon kindle store

Format: ebook

Price: £4.40

Page count: 32

Genre/ sub genre: Educational; graphic story; children’s.


4. Images:

Access to downloadable copies, hosted on Google Drive, can be found here –

Alternatively, click the image below:



5. Interview questions:

Questions supplied by Food Tank.
“What inspired you to write The Perfectly Wonky Carrot?”

Halfway through 2016 I watched ‘Hugh’s War on Waste’ – a three-part BBC series that looks into the waste generated by supermarkets and the fast food Industry. The first episode is about the food we eat, and how we – the purchaser, and supermarkets – the supplier; waste millions of tonnes of food each year.

One scene that struck me in particular, featuring some parsnip farmers; truly highlighted the strict cosmetic standards imposed on farmers by supermarkets, who only want perfectly shaped and sized produce. Everything else that’s ‘wonky’ gets rejected, costing farmers vital resources and money. The scene ends with a dump truck pouring out a week’s-worth of rejected turnips – a pile that is around 20 tonnes and over 10 feet high. Seeing the farmer’s plight , and the amount of perfectly edible food unnecessarily wasted motivated me to write a book celebrating wonky fruit and veg.

“Information today is presented to children through so many mediums and devices, why did you choose to present this topic through a book?”

I’ve always worked visually – my degree was in creative advertising, and before that I studied photography and art. I chose a picture book as I thought it would express the story best. The combination of word and illustration is a powerful one; visually rich illustrations bring to life the words that accompany them. There’s more emotion and understanding to a narrative in this way.

“You focus on the food industry’s standard of perfection – what messages do you hope to convey to both children and their parents about cosmetic food standards?”

That we shouldn’t avoid purchasing or eating food because it looks a certain way. These perfect standards are unrealistic and unnecessary. Food naturally grows in all weird shapes and sizes, but the taste and contents are all the same. They’re more interesting and amusing to look at too!

“How can children and adults take these messages from The Perfectly Wonky Carrot and put them into practice?”

By going to shops and picking up wonky fruit and veg from the stores. There is an increasing amount of ‘wonky’ options available now. The reduced section has plenty of treats too. Ask in store if you can’t see any. Children are naturally curious, so showing and allowing them to hold the unfamiliar wonky produce will surely fire up their active imaginations.

“Why is child education and outreach an important element in the fight against food waste?”

Children are the next generation of people who will be responsible for how well we look after our environment and natural resources. Learning these crucial lessons early on is a vital way of cementing them into a lasting way of life. By teaching them more sustainable attitudes and actions towards how they buy, eat or grow food, it can lead to lasting change in the way our society manages its resources.


6. Fact sheet:

Vision:  To help people live and thrive in a world that’s balanced.

Mission: To raise awareness of, and tackle global issues that currently affect us and the world we inhabit.

Strategy: To provide a vehicle for change through the creation of inspiring communications.

Core Values:

• Work sustainably to protect the environment.

• Produce creative solutions to real problems.

• Be adaptable to an ever changing world.

• Educate through entertainment


7. Press release:


10/11/17 | London, UK

Author/Illustrator tackles food waste with debut children’s picture book.

‘The Perfectly Wonky Carrot’ challenges the big supermarket’s quality standards.

In a response to the high levels of food waste affecting us globally, Chris Newman, aka ‘Newmany’, is helping reduce the amount of food wasted by educating children and parents about the food they eat. ‘The Perfectly Wonky Carrot’ is a children’s picture book that shows the reader there is nothing wrong with wonky fruit and vegetables. It also highlights supermarket’s strict quality standards, which prevent wonky fruit and veg being sold.

The story follows the story of Tap Carrotsworth; a laid-back carrot whose arrival is not well received at the fruit and veg aisle. Tap gets rejected by his fellow fruit and veg for not looking perfect, but none of this bothers him. He goes on to prove there is nothing wrong with being wonky, and that it is what’s on the inside that counts.

Working closely with several food waste charities and organisations across the UK and US, Newmany plans to join the teams of people around the globe dedicated to fighting food waste.

Available from the 8th December 2017 at Amazon Kindle store, 5% of every book sold will go to food waste charities in the UK. Pre-order available now. Price £4.40.

Chris Newman, who lives in London, UK, became interested in visual communications during his honours degree in creative advertising at Falmouth University, UK in 2014. While discovering the problems associated with food waste in 2016, Chris became motivated to take up arms and join the fight against food waste. His book, ‘The Perfectly Wonky Carrot’, is the inspiration behind this.


Contact: Chris Newman | email: | Instagram @newmany_


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