Little CHOMP – Brand and Packaging Design

Baby food maker Little CHOMP wanted an attractive logo and packaging for its new line of products. They asked that there was a dinosaur theme and that it was attractive for children and adults and had the appearance of a child’s drawing.

Colour-coded labels and jars makes Little CHOMP stand out and recognisable at all angles in the supermarkets. Playful dinosaur adorns the label with pre-historic icons such as ferns, ginkgo and footprints. Dino eggs act as a backdrop for nutritional values.

The hand-drawn logo is just as playful, with the appearance of a dinosaur ‘chomping’ at the name.

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