GoFit – Poster ads
GoFit is a UK national gym chain that has centres all over the country. They have two options – members and guest visitors, with members having access to more options and facilities. Although a popular choice, they have noticed the majority of their members were male, around 65%! GoFit wanted to create poster ads for inside and around their centres to promote and entice female guest visitors to join up for membership.
Solution – Promote the benefits with girl power! Punchy motivational words paired with powerful imagery helps promote GoFit to a female audience while highlighting the benefits of being a member.