Alpina – Print and Logo Design
Alpina Ski Resort in southeastern Germany attracts millions of skiers and snowboarders every year to their snowy hillsides. They wanted to sell iconic print postcards and a poster for their gift shop that captured the essence of the people and the environment. Inspired by vintage ski posters of previous decades, Alpina wanted to create something similar but with a digital twist.
Two postcards – one of the chalet in front of the mountains, and the other of skiers and boarders cutting through the mountain scenery are now available in the standard postcard size of 4×6″. An a4 black and white poster featuring a list of glossary terms used by skiers completes the line-up.