(This is a mock brief and is not associated with or endorsed by RHS or related parties) World-renowned, glamorous, and quintessentially British, RHS Chelsea Flower Show is a truly unique and unforgettable day out. Each year visitors to the show enjoy a bumper crop of horticultural wonder over 5 days.
The problem was, the ticket design wasn’t as inspiring nor easy to read, especially as the event was over multiple days. This led to a slower check-in at the gates and ticket fraud.
Solution; a show-stopping ticket design that is easy to read and compostable. Using different colours for different days and a crisp sans-serif font, each day ticket becomes a unique collectible for the visitor. The introduction of a hologram helps to prevent counterfeit tickets and adds a premium feel to the visitor’s retained piece. A rose is a hologram for the 2019 show.
