Brief – Garden maintenance company Birchwood Gardening wanted a logo and font design for their business. The design had to emphasise it’s natural roots, and take inspiration from their local area. A premium look was also needed.
Solution – A worm on a birch leaf. Worms are a sign of a healthy and futile soil, while the birch leaf links to the business name, as well as the abundance of birch trees in the business’s local area. The leaf was sampled from a tree close to the company’s office. Blue was chosen as a colour to add a calm, confident energy, which when paired with a serif font, gives a premium finish.