To celebrate their three-year title as best in the business, British airline Regal Airways wanted to create a billboard ad that was as grand as their achievement.
Keeping to the airline’s trademark purple brand colours, this bold, copy-driven advert proudly promotes Regal Airways’ achievement with volume. It lets those who enter the airport on a Regal flight know that they are in safe hands, and allows for contemplation for those who aren’t!
Starting top centre, a recently departed plane flies over a countryside scene and over the beginning of the copy. The eye is then drawn down to the copy, which highlights the airline’s achievements through a question. The answer lies below this in the form of the airline’s logo. A man and his son can also be seen on the roadside at the bottom-left of the advert, looking up through binoculars at the vast size of the copy and the achievement.
