Looking to create a modern and unique brand image across their online and offline channels, Sprout Energy wanted something warm and modern with a friendly feeling.
A two-tone colour scheme is used alongside modern geometric shapes, hand-drawn graphics, and a clean-looking sans-serif font to help attract potential customers during the initial sign-up. This brand styling is consistent across Sprout Energy’s other channels, such as desktop, mobile, and offline collateral such as top-up cards and the welcome brochure.
